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I thought everybody would get a kick from this:

These are the nominees for the Chevy Nova Award. This is given out in
honor of the GM's fiasco in trying to market this car in Central and
South America.

"no va" means, of course, in Spanish, "it doesn't go".

1. The Dairy Association's huge success with the campaign "Got Milk?"
prompted them to expand advertising to Mexico. It was soon brought to
their attention that the Spanish translation read "Are you lactating?"

2. Coors put its slogan, "Turn It Loose" into Spanish where it was
read as "Suffer From Diarrhea."

3. Scandinavian vacuum manufacturer Electrolux used the following in
an American campaign: "Nothing sucks like an Electrolux."

4. Clairol introduced the "Mist Stick," a curling iron, in Germany
only to find out that "mist" is slang for manure. Not too many people
had a use for the "Manure Stick."

5. When Gerber started selling baby food in Africa, they used the same
packaging as in the US, with the smiling baby on the label. Later they
learned that in Africa, companies routinely put pictures on the labels
of what's inside, since many people can't read.

6. Colgate introduced a toothpaste in France called Cue, the name of a
notorious porno magazine.

 
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